Your ideas need to be simple and clear. You need to keep your users' focus on one thing at a time: don't try to promote your new product, an e-book download and a website subscription all at once. You can change your cover photo if you want to change the idea you want to highlight.
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Welcome to my blog Do too much sales
A few months ago, Facebook guidelines stated that a business Page's cover photography should not include any form of call to action. Since this rule has been removed from their guidelines, businesses have had the opportunity to experiment with promoting their products, giveaways and contests through their covers.
But everything has a limit. You should not transform your it into a digital billboard by overcrowding it. Instead, you should try to think of creative ways to promote your products. Price or purchase information, such as "40% OFF" or "Download it now!" should not be a part of the image you choose to represent yourself.
Forget Facebook cover photos guidelines
"All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can't be deceptive, misleading, or infringe on anyone else's copyright. You may not encourage people to upload your cover to their personal timelines. "
Display contact information
Your contact information, such as your website URL, e-mail or mailing address or any information that should stay in your Page's "About" section, should not be displayed on your cover photo.
Include references to Facebook features or actions
"Like" or "Share" or an arrow pointing from the cover photo to any of these features should not be included on your Cover Photos. Same goes for call-to-action such as, "Get it now" or "Tell your friends".
PR